CRM (Customer Relationship Management) is a software that is used to manage customer relationships. It helps organizations collect, store, and analyze information about customers in order to improve their work and increase sales. It enables to automate and streamline processes such as sales, marketing, and customer service, and provides a centralized database for storing customer information. It also allows businesses to analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.
Some organizations use CRM not only for managing customer relationships but also for managing employee work. Such systems can help organizations track and evaluate employee productivity, as well as manage their working time and tasks. This can help managers better understand their employees and improve their work.
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