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CRM (Customer Relationship Management) is a system for managing customer relationships. It helps companies organize, store, and analyze information about customers and also manage interactions with them.

In SEO (Search Engine Optimization), CRM can be used to manage customer relationships related to website promotion in search engines. For example, CRM can store information about which keywords work best for specific clients, which promotion strategies are being successfully implemented, and what problems arise in the process. This information can be used to improve the results of website promotion and increase the effectiveness of SEO campaigns.

Main capabilities

  • Customer information collection: A CRM system helps collect customer information, including their contact information, purchase history, preferences, and support cases. This can be useful for targeted marketing and improving the effectiveness of SEO campaigns.
  • Traffic Tracking: The CRM system can integrate with analytics tools such as Google Analytics to track website traffic and understand which sources drive the most visitors.
  • Customization of calls: CRM allows you to customize calls to customers based on their interests and preferences. This can increase customer loyalty and increase conversions.
  • Customer behavior analysis: CRM allows you to monitor customer behavior on and off the site, which can help develop effective marketing strategies.
  • Improve customer communication: CRM allows organizations to communicate with customers more effectively, which increases customer loyalty and improves their impression of the company.

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