PooPourri | Girls Don’t Poop Digital Marketing Campaign

How do you make the world believe that your poop doesn’t leave a trace of odour? American company PooPourri have launched a YouTube campaign for their signature PooPourri toilet sprays that claim to eliminate bathroom odours. British actress Bethany Woodruff features in the “Girls Don’t Poop” video that has gone viral, amassing more than twelve million views (at the time of writing) since WhatsApp Lead its launch on Tuesday, 10 September 2013. In the video, Bethany talks about the best way to avoid leaving bathrooms smelling like ‘a 300-cow dairy farm’ – by using the PooPourri environmentally friendly bathroom spray. Watch the video above to see if Bethany can convince you to get a bottle for yourself. To promote their new ‘Magic Body Roll’ suspension technology, Mercedes-Benz launched this strange, yet amusing ad starring… chickens? Just as a chicken holds its head still, so does the new Mercedes S-Class, equipped with technology to keep the car stable over any bumps on the road. A catchy song + chickens = a viral video with 4 million views on YouTube. Bravo. This is how Air France decided to say “thank you” to their fans when they reached this notable milestone. Air France have released a video thanking their fans for their support by showing the arrival of one of their fleet, filmed at night and featuring light painting. As a global brand, the video embraces its international audience, saying thank you in a number of different languages. By taking the time to recognise their fans, Air France have been able to draw attention to this support while further promoting their Facebook page. Check out the video above to watch this simple, but effective piece of communication. [file]24684[/file]